Wednesday, 4 June 2014

Major Project Proposal (Assignment 1)

Major Project Proposal,

“Feeding Wild Birds in Britain: History, Current Practice and the Benefits to both Parties”

by
Martin Johnson

January 2014

Overview
This proposal sets out my plans and intentions for the work on the Your Own Portfolio module as part of the degree course on Photography with the OCA.

My intention for the Major Project is to produce a portfolio of photographic images that both illustrate some of the many different ways in which we feed wild birds in Britain and explore the reasons for our actions. Our roles, both as individuals and within groups such as charitable organisations and businesses, will be covered. Crucially, the content of the images will be used to encourage consideration of both the motivation behind our desire to feed wild birds and the benefits that this action provides for the birds and, in particular, for us.

As a keen bird-watcher and naturalist and an active member of the RSPB for over 20 years I will use my extensive knowledge of the many, varied and sometimes surprising reasons for feeding wild birds in Britain in order to build up a photographic portfolio that attempts to explain some aspects of our complex relationship with these “feathered friends”.

This project and the other course work will be used to improve my photographic techniques, broaden my knowledge of different photographic genres and apply this knowledge in practice to the benefit of my main interest in natural history photography.

 1         Aims and objectives of the project


Aims: 
  • To create a portfolio of photographic images, relating to the topic of feeding wild birds in Britain, within a range of genres (including social documentary, natural history, landscape and still life). Each image, despite variations in content and style, should link with the others to tell a clear, coherent story. The narrative of the story will be brought out by the careful selection of images and the ordering of the resultant portfolio.
  • To use my extensive knowledge of birds, their behaviour and the many different reasons why we feed them, in order to produce quality photographs that explore issues such as our motivation for feeding wild birds, whether both parties (birds and people) gain and, if so, how.
  • To develop the skills needed to produce a strong picture story on a topic that both motivates me and is of general interest.


Objectives:
  • To develop my style and technique as a natural history photographer from one that is largely concerned with “portrait” type images to one that is more expressive, engages creatively and beneficially with other genres and allows me to effectively present my views and opinions through a photographic medium, using images with strong visual elements and aesthetics.
  • To establish the requirements for consistently producing images that can be turned into good quality A3-sized prints that are suitable for exhibition.
  • To carry forward the knowledge gained from this project, as well as my developing individual style, in order to tackle the final OCA photography course module, “Advanced”, with confidence. For this course I could, as one possible option, develop the general theme of man’s relationship with birds for a project such as man’s conflict with birds, birds using our constructions or the effects of climate change on birds. A more specific topic might be man’s interaction with a single bird species, such as the Robin.

 2         Rationale

Historical Practice

Man has been feeding wild birds for millennia. Until recently birds were fed for our own benefit, in order to tame and/or trap them before killing and eating them. Birds were considered to be a plentiful source of virtually free food. Eventually some of these birds (such as hens and turkeys) became dependent on us for food and were farmed: our dependence on truly wild birds for nutrition was reduced and hunting birds for pleasure became more important. Other birds, such as grouse, were fed indirectly by our maintenance of the wild plants that were necessary for their survival. These birds, too, were subsequently shot, both for pleasure and “for the pot”. It is clear that we had much more to gain than the birds in these early interactions although the maintenance, to the present day, of pristine grouse moors by private landowners has at least led to the conservation of a species that might otherwise have been threatened with extinction as a result of change of land use or urban development.

The development of towns and cities during and after the Industrial Revolution led to their colonisation by Rock Doves (now described as “Feral Pigeons”). For many city dwellers these birds became one of their few links with the natural world and it is not surprising that some people started to feed pigeons, providing early examples of our altruistic behaviour towards birds. The practice of feeding the pigeons continues today (and will form part of my portfolio) although it is condemned by many due to problems with hygiene and for encouraging the proliferation of what many consider to be “urban rats”.

As the human population growth accelerated through the 20th century and more and more land was purloined to provide crop food and accommodation for our families, the balance of numbers between man and birds swung decisively. Suitable bird habitats were reduced in size and number and there was a growing awareness of our responsibility towards at least maintaining a sizeable population of those birds that we had left in Britain. Nature reserves, dedicated to the maintenance of wildlife and wild habitats, grew up. In towns and cities, children were encouraged to feed the ducks in the local parks and we started providing bird feeding stations in our gardens and communal areas. The practice of feeding the birds started to ask: “what can we do for them?” rather than “what can they do for us?” Business opportunities were created and we started to develop a collective conscience and to do more for the birds around us.

Extensive preparatory research, mainly on the internet, has unearthed a number of books and articles from the last 40 years dealing with how to attract wild birds to food and what food to give them, but to my knowledge nobody in Britain has yet published a major article or book that specifically deals either with the subject of why we feed wild birds (and what spiritual [as opposed to practical] benefits this practice provides) or with the wide range of historical and contemporary practices that have been used for feeding the wild birds and the motivations that have driven these practices. My portfolio will attempt to address these issues.

Contemporary practice

Nowadays the practice of feeding wild birds in our gardens has grown into an estimated £200 million per year business in Britain (and is a multi-billion dollar business in the USA). My portfolio will deal with the various beneficiaries (wild birds, ourselves, conservation and business organisations) and ask the question: “who benefits and why?” I will look at the continuing practices of feeding the ducks and swans in our parks and the pigeons in our cities as well as at recent commercial developments, such as the feeding of wild birds to attract paying customers, to conserve species or to provide opportunities for wildlife photographers. I also intend to cover the continuing process of “fattening” wild birds at feeding stations in order to later kill them. However, given the remit of a photographic portfolio limited to a maximum of 20 images I may need to prioritise and it is possible that not all the issues mentioned above will feature in the final selection.

Whilst my background research is not yet complete, I believe that I currently have this area to myself. My portfolio should therefore provide a novel insight into the wide range of uses for the practice of feeding the birds, our reasons for carrying out the practice and some answers to the question: “who benefits?”

Whilst this is not a scientific study, it may raise and attempt to answer some moral or philosophical questions, which could form the basis for more detailed investigations. My experience as a former scientist, a keen bird-watcher, a photographer and an RSPB member with “hands on” experience of conservation and educational work puts me in a strong position to deliver a portfolio that may be of academic and intellectual, as well as of educational interest to those working in the field. My contacts with those working within the conservation field may allow me to develop the project further at a later date or to explore one specific area in more detail.

In addition to exploring the different genres described above I intend to develop my interest in photo-collage in order to produce prints within the portfolio that make use of this technique, in a functional and artistic way.

I believe that my knowledge of the subject matter, the continuing development of my techniques across a range of photographic genres , my expertise in the field of wildlife photography, my passionate interest in wildlife conservation and my philosophical approach to the subject matter should ensure that this project is completed to degree level standard.

 3       My Personal Practice

For this project I plan to move away from my current practice, of capturing images of wildlife either as animal or plant portraits or by placing the subject within a landscape, towards a more “social documentary” style, in which the interactions between birds and ourselves are directly or indirectly displayed. The subject matter will, however, require me to shoot across a range of styles and genres in order to tell the story. Consequently I feel that it will be necessary to shoot in colour and not to be restricted to either “portrait” or “landscape” mode. Whilst the portfolio will be designed to tell a picture story in the absence of text I am additionally approaching the project with a view to having an “exhibition style” display, in which each image/print will have accompanying explanatory text and there will be some introductory text to set the scene for what will, essentially, be a picture story. For this purpose I intend to produce a photo book, perhaps incorporating additional images together with those submitted in the portfolio, as well as text to accompany each image, using a commercial internet supplier (e.g. “Blurb”). The book will be submitted for assessment as a supporting document for the major project portfolio of images. Following assessment I may seek a wider audience for the portfolio, in exhibition form and/or in (magazine) print.

The subject matter for this project is of great interest to me and provides a significant part of my motivation. I plan to use the resources of the RSPB and other charitable organisations during the production of the portfolio: building up further links with these organisations will be one of my objectives.

3.1. Capture:


I plan to use digital capture with my two SLR cameras (Nikon D90 and Nikon D7000). Due to the wide range of subject matter that I plan to capture and the expected variety of weather conditions that I will encounter it is likely that I will need to use both my main current zoom lenses (Sigma 17-70mm and Nikon 70-300mm), with the high end range of the Nikon zoom being of particular value when images of birds are required. I currently have no prime lenses. Following discussion with my tutor I am now planning to purchase a telephoto prime lens (probably a Nikon 300mm Nikon f4 lens, with accompanying 1.4x converter). The main advantage of using such lenses is the higher quality and resolution of image produced, even in poor light, compared with my current zoom lenses. The disadvantage includes the relatively high purchase price (ca £1200 for the Nikon f4 lens; over £4000 for the corresponding f2.8 model), heavy weight and possible limited use over a long period of time. I will capture raw images. Generally I will work in manual mode, but may switch to shutter or aperture priority for action shots with (bird) movement, depending on what type of effect I require.

I may use cable release for some bird feeder images and have constructed an extensive winter bird feeding station in the garden, which I hope will be of value during the production of the portfolio. I have also invested in a remote camera trap system (activated by movement) to capture close up images of birds. However, I should emphasise that photographs relating to feeding birds in gardens will only form a relatively small, albeit significant part of the portfolio.

3.2. Post Processing:

I currently process images using the Adobe “Photoshop Elements 8” software package, which fulfils all my basic requirements, but am considering upgrading in the near future, possibly to the latest “Photoshop Elements” package together with Adobe “Lightroom”. I initially process the raw images from the Nikon D7000 using the Nikon View NX2 interface. In order to retain as much detail in the images as possible during processing I will try to capture them so as to minimise the need for cropping. I will use the highest quality settings available. Likewise, in processing, I will attempt to retain as much detail as possible in the image and minimise modifications (changes in tone and contrast, sharpening). If an image requires substantial post-production editing I will abandon it (unless it is a relevant “once in a lifetime” photograph) and, if necessary, repeat the photo-shoot.

3.3. Production and Printing:

This project will require a significant amount of location work. I plan to spend a few days in London’s parks and squares, where I will be looking for subject matter relating to feeding feral pigeons and water birds as well as feeding birds “from the hand”. In these cases I will be trying to capture interactions between birds and people. The birds are relatively tame here, which will help me to get close to the action. I plan to make at least one visit to a Red Kite feeding station in Wales (day trip) and to spend some time in seaside resorts, such as Cromer and Hunstanton (and possibly Brighton), where I will concentrate on the feeding of the gulls (this aspect relates to my project P5: see below). At least one visit will be made to WWT Welney to photograph the feeding of the wild swans. The photographic representation of commercial aspects of the project, such as the production and sale of wild bird food and feeders, will also involve some travel. Environmental aspects, such as changes in land use, will involve some travel although some aspects can be dealt with locally. Remaining photographic work could be carried out on reserves or in countryside close to my home, as well as in the back garden. I am wary of making my planning too detailed at this stage, as some aspects of the project may have been overlooked and unforeseen events and opportunities are likely to crop up.

Because I am retired I have plenty of opportunity to visit appropriate locations during the week. Because most or all of the photographic work will be executed outdoors the weather will be important. However, some work could actually be well suited to photography in the rain and (particularly) snow. Most of the feeding station work will be carried out in the winter months (January to March 2014), when wild birds are most in need of supplementary food and therefore most active at bird feeders. Most other location work can be carried out throughout the year.

I will find a commercial printer to provide me with A3-sized prints for assessment. Part of the research for the project will be to establish the most appropriate type of printing paper to use for my photographs and also to ensure that a consistent printing profile is developed for both my home experimentation and for commercial printing. It is likely that I will use a printing company that will enable me to experiment with different paper types for this work. I will also trial some papers at home on an A4 photo quality printer. I will do some research to establish what paper types are used for exhibition displays, in order to establish some guidelines for my own work.

3.4. Multi media: possible supporting practice

In addition to providing a supporting book I will consider producing one or more supporting video tapes. These would likely feature birds in action, possibly in the presence of humans. I would only consider including the tape(s) if they added extra weight to my picture story. Many photography exhibitions nowadays incorporate film and/or video clips (this is particularly true of exhibitions at the “Photographer’s Gallery”, London) and I am thinking along exhibition lines, although I suspect that video clips recorded on my cameras may not be of sufficiently high quality for this purpose.

 4         Outputs

I will initially produce unmounted A4 or 10x8 prints for submission to my tutor. After early investigatory work to look at choice of paper by producing test prints up to A4 size, the following A3 prints will be produced for my assessment work and for submission to my tutor prior to assessment:

Assignment 1              Project 1 (Gestalt): 3 prints.
Assignment 2              Project 3, Experiments in key: 2 high key and 2 low key prints.
                                    Project 9, Change: 4 prints.
Assignments 4 and 5   16 to 20 prints with chosen paper
Total:                           27-31 Prints (approx.).

The prints will be reviewed regularly: reprints may be necessary and I may also choose at a later stage to replace some of the earlier portfolio images with better or more relevant images for printing. Although most of the A3 printing will be done towards the end of the major project schedule I may still exceed 32 A3 prints and should budget for this.

Critical Review document: this will consist of about 3,500 words and may also incorporate a small number of images, although these will be placed within the text document. The self-published book is likely to incorporate up to 25 images and perhaps 15 pages of text. The size would be large and it would probably consist of square pages in order to incorporate both landscape and portrait type images. The book would be finished in hardback and would be produced by a supplier on the internet, such as “Blurb”.

Printing Cost Projections:

Test prints                                                                               £50
            30 A3 prints                             £10.00 per print                      £300
            4 orders postage                     £5 per order,                           £20
            1 small test book                     £26 each                                 £26
            1 large book (40 pages)          £57 each                                 £57
            Total cost estimate                                                                 £453
  
Additionally, I would obtain an A3 portfolio box with corresponding sleeves for the prints.

5      Planning and Work Schedule

5.1. Course Project Selections

For Assignment 2 I have, as required, selected three from eight projects 2-9 (see Table below).
Project 3 (“Experiments in Key”) was chosen because of my developing interest in portraying natural history subjects in a minimalist, black and white manner. The resultant images would likely feature a degree of abstraction, which I also hope to be able to incorporate within the Major Project photographic portfolio, although the end product in that case would not be in monochrome.
For Project 5 (“An Impartial View”) I plan to produce a picture story on the subject of Herring Gulls. I have already done some background work for this story as a potential photo-journalistic assignment on my most recently completed OCA course: “Progressing with Digital Photography”. Herring Gulls (the classic seaside gull) provoke both strongly positive and strongly negative responses from supporters and detractors respectively. My aim would be to present a balanced view and place the subject in context. This topic is of direct relevance to my Major Project, since the practice of feeding seaside gulls can have a similar impact to the practice of feeding Feral Pigeons.
I have yet to settle on a subject for Project 9 (“Change”). I will ensure that this project is directly relevant to the Major Project and fits in with the general theme of the course work. One possibility might be to feature a bird feeder being gradually emptied by a variety of birds or being emptied by birds at different times of the day.

Table of Project Work

THEME
PROJECT
CHOICE

P1: Gestalt
X (mandatory)
Colour or Black and White
P2: Colour Accent


P3: Experiments in key
X
Photography as Documentation
P4: A Persuasive Document


P5: An Impartial View
X
Depth and Perspective
P6: Clear Separation


P7: Eliminating Depth Clues

Gesture and Expression
P8: The Decisive Moment


P9: Change
X

5.2. Critical Review

For the critical review I plan to discuss why the genre of natural history photography appears to be excluded from serious discussion within the world of photographic art, whilst other photographic genres are greeted with far greater critical appreciation. I will go on to discuss the work of photographer Daniel Beltrá and to use his output to propose that not only do natural history photographs play an important documentary role but that they can also, in the right hands, bridge the gaps between photo-journalism, natural history photography and other photographic genres. However, although I have not researched the topic fully it is likely that I will conclude that there is no role for natural history subject matter within the world of photographic fine art.
I will take advantage of the ability of Beltrá’s work to cross genres and break down barriers to inform my own practice and inspire my work both within and outside the Major Project. I will also use my research for the essay in order to provide me with an informed view of the state of current practice in natural history photography. It will also be necessary for me to develop a greater understanding of the principles underpinning the current practice of photographic fine art (as opposed to photographic art or art in photography). This understanding will enable me to explore whether there can be any link between fine art photography and natural history photography, now or in the future.

5.3. Tasks to Come Outline

1.      Continue searching for and photographing subject matter for Project 1, “Gestalt”.
2.      Continue researching material for use in the Critical Review (Assignment 3).
3.      Investigate access to suitable (commercial) high quality A3 and A4 printing facilities.
4.      Choose and install appropriate image processing software for use during the remainder of the course.
5.      Choose and obtain prints of three images for submission for Project 1: “Gestalt”.
6.      Update Major Project proposal following tutor feedback and further research.
7.      Update Critical Review proposal following tutor feedback and further research.
8.      Produce a “Story Board” which visualises and presents potential images for my Major Project portfolio, placed in an order that optimises links between adjacent images and produces a clear overall story.
9.      Get logbook up to date.
10.   Submit Assignment 1 (Major Project proposal with initial Story Board, Critical Review proposal, Project 1 [discussion and images plus A4 prints] and electronic version of updated logbook).
11.  Review tutor feedback for Assignment 1. Modify plans and make changes accordingly.
12.  Continue research for the Major Project and produce images for potential use as prints in the final portfolio.
13.  Obtain some test prints using different papers and then make initial choices on type of paper and use of commercial printer for deployment later in the course.
14.  Complete research for the Critical Review and produce a plan for the essay.
15.  Carry out work for course projects 3, 5 and 9.
16.  Produce prints for course projects 3 and 9
17.  Get logbook up to date.
18.  Submit Assignment 2.
19.  Review tutor feedback for Assignment 2. Modify plans and make changes  accordingly
20.  Continue research and practice for Major Project.
21.   Write Critical Review.
22.  Get logbook up to date.
23.  Submit Assignment 3.
24.  Review tutor feedback for Assignment 3. Modify plans and make changes accordingly.
25.  Review major project work to date. Make changes to the concept and/or presentation that will be necessary to successfully complete the project in accordance with the course requirements. Produce A3 prints of selected images, using different paper types.
26.  Continue research and practice for major project.
27.  Get logbook up to date.
28.  Submit Assignment 4.
29.  Review tutor feedback for Assignment 4. Modify plans and make changes accordingly.
30.  Make final decisions regarding printing preferences and paper type for the Major Project.
31.  Complete photography for Major Project.
32.  Choose final portfolio of images for Major Project and print images according to task 30.
33.  Produce accompanying text for final portfolio of images.
34.  Design portfolio book and produce a test book.
35.  (Optional): complete preparation of any additional accompanying material, e.g. a video clip.
36.  Apply for assessment.
37.  Get logbook up to date.
38.  Submit Assignment 5.
39.  Review tutor feedback for Assignment 5. Make changes accordingly.
40.  Produce final portfolio book (full size).
41.  Prepare for assessment.
42.  Send work for assessment.
43.  Enrol for next course: “OCA Photography 3: Advanced”.

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